IGNOU BRL 104 Retail Management Perspectives and Communication | Guess Paper | Important Question Answer | Diploma in Retailing (DIRIL)(Paperback, BMA Publication) | Zipri.in
IGNOU BRL 104 Retail Management Perspectives and Communication | Guess Paper | Important Question Answer | Diploma in Retailing (DIRIL)(Paperback, BMA Publication)

IGNOU BRL 104 Retail Management Perspectives and Communication | Guess Paper | Important Question Answer | Diploma in Retailing (DIRIL)(Paperback, BMA Publication)

Quick Overview

Rs.399 on FlipkartBuy
Product Price Comparison
Introduction to Retail Management: Understanding the role of retail management in the retail industry, its evolution, and key concepts.Retail Management Perspectives: Exploring different perspectives on retail management, including traditional and contemporary approaches.Strategic Retail Management: Understanding the strategic planning process in retail, including setting objectives, analyzing the competitive environment, and developing strategies for sustainable competitive advantage.Retail Organizational Structure: Learning about different organizational structures in retail, including centralized vs. decentralized structures, and their implications for decision-making and communication.Retail Leadership and Team Management: Exploring leadership styles and techniques for managing teams effectively in a retail environment.Retail Communication: Understanding the importance of effective communication in retail management, including internal communication among employees and external communication with customers and stakeholders.Retail Management Information Systems (RMIS): Introduction to RMIS and its role in supporting decision-making processes in retail management.Retail Performance Measurement and Evaluation: Learning about key performance indicators (KPIs) used to evaluate the performance of retail operations, such as sales metrics, inventory turnover, and customer satisfaction scores.Retail Customer Relationship Management (CRM): Understanding CRM strategies and techniques for building and maintaining long-term relationships with customers.Retail Marketing Strategies: Exploring marketing strategies specific to retail, including branding, customer segmentation, pricing strategies, and promotional tactics.